Please use this questionnaire to provide information about your video project.
What is your budget?
Please provide a ballpark figure for this project.
What is the goal or business objective for your video?
What are the key messages that you want to convey in the video and why do you want to create it?
Who’s your audience?
What do they need or want? What’s the problem to solve or opportunity for them?
How would you like your video to be narrated?
Do you have a preference about how your video will be narrated? Do you want voiceover, animated text titles, talking heads? It is good to have an idea about this before you start, because each option gives a very diferent feel to a video
Are there any videos on the internet that you like for style, music etc, that achieve a similar goal?
Do you want the video to be like a documentary? Would you like lots of talking heads? Maybe you want to create something impressively cinematic. Spend time surfng YouTube, Vimeo, etc. See what videos you would love to have as your own, whether they are from the same industry or not.
How will the video be deployed?
Will the video be embedded on your website, used in an email campaign, or shown at a tradeshow? Will the video be hosted by you, YouTube, Vimeo or another third party?
What is your deadline?
Specify a deadline at the beginning of the process. Also, how do you want to take delivery of the final product?
What do you want your video to include?
What content do you want in your video? Explain what you can already bring to the table e.g. locations, contributors etc. You may have archive footage that you would like to be featured in your video or it might be a necessity that the video includes an interview with your CEO. Please make it known!
What available resources can you leverage?
Do you already have videos that can be repurposed? Something that can become a script? Brand and logo creative guidelines?
What’s the context or emotional goal for the project or event?
What is the bigger picture for why you are considering this video project?
Please use this box to write anything that has not been included